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Entrepreneurship

BANKING UNIVERSITY OF HO CHI MINH CITY

 

CERTIFICATE IN BUSINESS MANAGEMENT

 

BBM3017:  Entrepreneurship

Credits: 12

ECTS Value: 6

Marking Scheme: Numerical marking scheme (i.e. mark of 0-10)

 

Pass Mark

The pass mark for the module is 50%

 

Delivery Type

This module requires you to attend the classes at the scheduled time in the specific locations.

Pre-Requisites

None

 

Co-Requisites

None

 

Module Outline

 

The Entrepreneurship Module aims to introduce second year Bachelor of Business Administration and Accountancy students to entrepreneurship; and is specifically designed for the students to start and nurture their own business by helping them develop the knowledge, attitudes and skill sets that will support that activity.

This Module provides insight into:

1) The significance of entrepreneurship to the society, and its role in bringing new ideas to the market

2) The entrepreneurial processes - from finding and evaluating good business opportunities to new venture start-up and growth issues

 3) The entrepreneurial behavior, a critical success factor in new venture creation

Students will learn key entrepreneurial concepts through lecture materials, experiential learning, videos and interaction with successful entrepreneurs.

 

Indicative Content

 

Number

Description

1

Entrepreneurship: Nuts and Bolts, Enterprise Culture, creativity, and the enterprising person

2

The Entrepreneurial process

3

Market research, opportunity recognition, evaluation and intellectual property protection

4

Selling as Systematic Process

5

Business Plan preparation, and “what if” scenarios

6

Bootstrap finance vs. other sources of finance

 

7

The Exit Plan

 

 

Learning Outcomes

On successful completion of this Module you will be expected to be able to:

 

Description

1

Explain the concept of entrepreneurship and its scope

2

Understand the entrepreneurial process and the influence entrepreneurship has on society

3

Know how to make a comprehensive Business Plan and how to pitch their ideas to potential investors

4

Know how to make use of different financial resources and how to use Bootstrap finance to their advantage

5

Understand the different types and forms of enterprise activity and evaluate barriers to enterprise in new and mature organisations

 

Learning and Teaching Strategy

 

This Module is highly interactive and dynamic. Students are expected to undertake preliminary reading prior to lectures. Almost every class will start with the cold calling on a student at random. Students will have a structured conversation with the lecturer on the themes and topics derived from the syllabus. Even though the format is lecture-oriented it is expected to be highly conversational and interactive. The guest speakers will be successful entrepreneurs — founders and leaders of business and non-business enterprises and backers and investors in those enterprises. Students are expected to submit questions for the guest speakers in advance of the classes they will participate in. 

Lectures are designed to introduce entrepreneurship and related concepts. A variety of articles and case study materials as well as videos will be utilized and group activities will enable students to interactive and lead discussions featuring pre-developed topics in preparation for the assessments.

 

Learning & Teaching Methods

 

Method

Hours

Lecture & Seminar

30

Tutorial

9

Guided independent study

61

 

Summary

%

Scheduled

40

Independent

60

 

Summative Assessment Strategy

Students’ achievement of the learning outcomes for this Module will be tested as follows: 20% of the grade will be based on a student’s contribution to class discussion; 30% on the mid-term exam and the rest (50%) will be based on the final group project.

 

Summative Assessments

Item

Final Item

Assessment Method

Description

Learning Outcomes

Weighting %

001

N

Midterm Exam

1.5 Hour Closed Book Examination

…………………..

30

002

N

Portfolio

 Class participation, exercises, class activities

…………………..

20

003

Y

Final Group Project

Group presentation on their Business venture and Business Plan

…………………..

50

 

Summary

%

Final Group Project

50

Written Mid-term Exam

30

Portfolio

20

 

 

Learning Resources

Required readings will consist of Harvard and Stanford Business School cases, books and selected articles. Regular preparation and contribution to class discussions is critical for both individual and group learning.

 

Class discussions will be supplemented with outside speakers, i.e. successful entrepreneurs, lawyers, accountants, venture capitalists and bankers who work with start up companies. Attendance at the primary presentation of these speakers is a requirement of the Module.

 

Description

Web Resources

Journals

  • Saigon Entrepreneurs
  • The Vietnam News
  • The Youth

Books

 

  • New Venture Creation: Entrepreneurship for the 21st Century, 9th Edition, Stephen Spinelli and Rob Adams, ISBN-13 9780078029103
  • Secrets of Building Multi-Million-Dollar Businesses, Adam Khoo

 

Additional Readings:

  • Trump, D. J. and McIver, M. (2007), Trump 101: The Way to Success, New Jersey: John Wiley & Sons.
  • Lowe, J. (2001), Bill Gates Speaks: Insight from the World's Greatest Entrepreneur, New York: John Wiley & Sons.
  • Miles, R. (2004), Warren Buffett Wealth: Principles and Practical Methods Used by the World's Greatest Investor, New Jersey: John Wiley & Sons.
  • Klein, M. (2004), The Change Makers: From Carnegie to Gates, How the Great Entrepreneurs Transformed Ideas Into Industries, New York: Henry Holt and Company.
  • Connellan, T. (2006), Inside the Magic Kingdom: seven keys to Disney's success, 12th printing, Texas: Bard Press.
  •  

Articles & Cases

  • Guide to Case Analysis
  • Bootstrap Finance: The Art of Start-ups
  • Cash Management Practices in Small Companies
  • Managing for Creativity
  • Netflix Inc

 

                                                           

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