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Research Method

BANKING UNIVERSITY OF HO CHI MINH CITY

 

CERTIFICATE IN BUSINESS MANAGEMENT

BBM2014: RESEARCH METHODS

Credits: 10 Credits

ECTS Value: 5

Marking Scheme: Numerical marking scheme (i.e. mark of 0-100)

 

Pass Mark

The pass mark for the module is 50%

Delivery Type

This module requires you to attend the classes at the scheduled time in the specific locations.

 

Pre-Requisites

None

Co-Requisites

None

Barred Combinations

None

Module Outline

This module provides students with the appropriate foundations for carrying out the research that will form the basis of their projects. This module provides an understanding of the methods and research process, as well as the required skills necessary to undertake research in the fields of accounting, finance and management studies. Drawing both qualitative and quantitative approaches, the module will encourage students to think about key issues of method, research design and analysis. It will take students through the stages of selecting a topic, planning your project, searching the literature and selecting your methodologies, but you will not be expected to undertake a full research project. All students will keep a research diary with a view to engaging in self-reflective learning and dialogue with supervisors.

Indicative Content

 

Number

Description

 

1

Introduction to Business Research, and research design

 

2

Choosing a topic, Developing and writing a research proposal.

 

3

Finding relevant and quality literature, reading and conducting  literature review with a wide range of relevant sources

 

4

Quantitative Research Methods

 

5

Qualitative Research

 

6

Data Analysis and Interpretation

 

7

Report Writing

 

 

       

Learning Outcomes

On successful completion of this Module you will be expected to be able to:

Number

Description

1

Contextualise your research and state the research objectives.

2

Conduct a comprehensive literature search.

3

Define a research problem.

4

Identify data collection and analysis techniques appropriate to a research objective(s) and justify them.

5

Analyse the potential contribution of qualitative and quantitative approaches to research.

6

Demonstrate computer literacy.

7

Present the findings in an appropriate manner.

8

Develop an action plan for further personal development.

9

Appreciate the ethical implications of your proposed research.

 

Learning and Teaching Strategy

Each topic will be introduced by a formal lecture. You will be expected to prepare in advance of each session by undertaking some preliminary directed reading on the scheduled topic. The module will be taught using a combination of lectures, group tutorials and self-directed work. Lectures for the module will provide general information about the principles that guide the practice of research. In addition to the lectures there is a programme of tutorials that will focus on the development of practical research skills including research design, data collection, data analysis and the presentation of results. These tutorial groups will be supervised by a member of academic staff.

Learning and Teaching Methods

Method

Hours

Lecture & Seminar

30

Tutorial

9

Guided independent study

61

 

Summary

Percentage (%)

Scheduled

40%

Independent

60%

 

Formative Assessment Strategy

Formative assessment is an aid to learning. It is designed to provide you with feedback on your progress and inform your development. It can be used to identify any areas which would benefit from extra attention on your part, or extra support from your lecturer and tutor. It does not contribute to the overall formal assessment for the module. During seminar time, you will be provided with a series of mini tasks to complete that will test your understanding of the topics covered. Informal formative assessment is provided in this module through seminar or project activities including workshop exercises and case studies, tutorial and individual feedback on assessment drafts. Tutorial time will enable students to explore aspects in more details within a small group or on an individual basis.

 

Summative Assessment Strategy

The module will be assessed by the written examination and a portfolio of coursework. The written examination will take the form of one or two hour examination to determine your level of understanding of the principles of research methods. You will be asked to choose a topic and will be required to produce research proposal for chosen topic.

Summative Assessments

Item

Final Item

Assessment Method

Description

Learning Outcomes

Weighting (%)

001

No

Porfolio

Presentation ,exercise , active,…

1, 2,3,4,5,6,7,8,9

20%

002

No

Report

Written Report

1, 2,3,4,5,6,7,8,9

30%

003

Yes

Written Exam

2 Hour Exam

1, 2,3,4,5,6,7,8,9

50%

 

Summary

%

Written Exam

50

Coursework

30

Pratical

20

 

Learning Resources

Gray, D. (2009). Doing Research in the Real World, Sage, London

Saunders, M., Lewis, P and Thornhill, A. (2003). Research Methods for Business Students, Harlow, FT-Prentice Hall 3rd Edition

Bryman, A. (2007) Business Research Methods 2nd ed. Oxford: Oxford University Press

Cassel, C. and Symon, G. (2004). Essential Guide to Qualitative Methods in Organizational Research, London, Sage.

Collins, J. and Hussey, R. (2003). Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2nd ed.)Houndmills, Basingstoke, Hampshire; Palgrave Macmillan (e-book accessible via library catalogue)

Fisher, C and Buglear, J. (2004). Researching and Writing a Dissertation for Business Students, Harlow : Prentice Hall/Financial Times (e-book accessible via library catalogue)

Hair, J.F., Money, A.H., Samouel, P. and Page, M. (2007). Research Methods for Business, Chichester, John Wiley

Rudd, D. (2002). Preparing for Dissertations and Projects. Online. Available: http://www.bolton.ac.uk/
learning/pdf_docs/dissertations.pdf

Saunders, M. (2006). Research Methods for Business Students 4th ed. Harlow: Financial Times Hall

Lancaster, G. (2005). Research Methods in Management, Oxford, Elsevier Butterworth-Heinemann

Thomas, A. B. (2004). Research Skills for Management Studies, London: Routledge, 2004. (e-book accessible via library catalogue)

 


 

 

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