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Strategic Management

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(BAM6002) Strategic Management

Version for Academic Year: 2013-14

20 Credits at HE6, UG Level 3
Module Type: Standard
Duration in Trimesters: 1. Trimester 3 Tuition: No
ECTS Value: 10
Marking Scheme: Numeric mark scheme (i.e. mark of 0-100)

Pass Mark

40%, The pass mark for this module is 40%. You must achieve an overall mark of 40%, with no item of assessment having a mark below 35%.

Delivery Type

This Module requires you to attend particular classes or events at particular times and in particular locations.

Pre-Requisites

None

Co-Requisites

None

Barred Combinations

None

Module Outline

This module evaluates the concepts, theories and frameworks of strategic management to encourage you to think on a strategic level about how organisations and businesses can grow and compete. The module will also seek to develop an awareness of how the external environment influences strategic choice and an organisation’s ability to achieve competitive advantage on an international scale. You will critically appraise the overall challenges, issues and solutions, which are associated with the running of modern organisations, and synthesise some of the broader strategic issues involved in general management activities. You will also evaluate the role that stakeholders and culture play within an organisation and the options it has for growth and development. The module aims to cultivate your ability to review and criticise the existing body of knowledge in strategic management, and relate theory to practice; to develop your ability to identify, critique and apply relevant frameworks to business scenarios and case studies.

Bolton values: Taught (T), Developed (D) and Assessed (A).

Indicative Content

Number

Description

1

Introduction to strategy

2

Strategic environment

3

Levels of strategy: corporate, business and operational

4

Strategic capability

5

Strategic choices

6

Development strategies

7

Strategic purpose and the influence of stakeholders

8

The impact of organisational culture

9

Global/International strategy

10

Strategy evaluation

Learning Outcomes

On successful completion of this Module you will be expected to be able to:

 

Description

1

Synthesise the characteristics of strategic decisions and be able to evaluate the effectiveness strategies in practice.

2

Critically analyse an organisation’s strategy and identify available strategic and sustainable alternatives to achieve competitive advantage.

3

Use appropriate theoretical frameworks to critique research material and draw useful conclusions.

4

Demonstrate appropriate academic writing style and referencing technique.

Learning And Teaching Strategy

You will be expected to prepare for classes by undertaking relevant reading. Tutor led sessions will build on this preliminary learning with a blend of formal lectures, group discussion, seminar and tutorials. At this level you are expected to develop independence in your study and in your reading and research. Tutorials at key points during the course of the module will provide you with an opportunity to receive guidance and feedback on your progress. Lectures are designed to introduce key concepts and frameworks. In addition to the formal scheduled sessions you will be expected to supplement your learning with tutor-directed study and independent reading. The University’s Library webpages provide access to a host of online resources such as e-journal and e-book repositories.

Learning & Teaching Methods

Method

KIS Category

Hours

Lecture

Scheduled

12

Seminar

Scheduled

24

Tutorial

Scheduled

12

Guided independent study

Independent

152

 

Summary

%

Scheduled

24

Independent

76

Placement

0

Formative Assessment Strategy

Formative assessment is an aid to learning. It is designed to provide you with feedback on your progress and inform your development. It can be used to identify any areas which would benefit from extra attention on your part, or extra support from your tutor. It does not contribute to the overall formal assessment for the unit. During tutorial time, you will be provided with opportunities to develop your understanding of the topics covered. Informal formative assessment is provided in the module through: seminar and tutorial activities; theory/practice related discussions; and tutorial feedback on assessment drafts.

Summative Assessment Strategy

The summative assessment strategy is designed to enable you to meet the learning outcomes through two methods of individual assessment one using academic writing skills and one written and being time constrained.

Summative Assessments

Item

Final Item?

Assessment Method

KIS Category

Description

Learning Outcomes

Weighting %

001

No

Essay

Coursework

2.500

1 4

50

002

Yes

Written Exam

Written Exam

3 hours

2 3

50

 

Summary

%

Written Exam

50

Coursework

50

Practical

0

Learning Resources

Description

Bowman, C. (1998) Strategy in Practice, 2nd Edition, Harlow: FT Prentice Hall

De Wit, B. & Meyer, R (2004) Strategy: Process, Content, Context, 3rd Edition, Andover Hants.: Thomson Learning

Hill, C.W.L., and Jones, G.R. (2005) Strategic Management: An Integrated Approach. 7th Edition, Boston: Houghton Mifflin

Hitt M. A., Duane Ireland, R. and Hoskisson R.E. (2008) Strategic Management: Competitiveness & Globalisation: Concepts and Cases, 8th Edition, Florence Kentucky: South Western Educational Publishing

Johnson, G. Whittington R & Scholes, K. (2011) – Exploring Strategy (9th edition) FT Prentice Hall

David, F. (2012) Strategic Management, 14th Ed. Pearson Higher Education

Lynch, R. (2009) Strategic Management, 5th Ed, Upper Saddle River, N.J. Pearson Prentice Hall

Porter, M. (2004) Competitive strategy: techniques for analyzing industries and competitors, London, Free Press

Thompson J.L. and Martin, F. (2005) Strategic Management; Awareness and Change, 5th Revised Edition, Andover Hants.: Thomson Learning

E-book: Johnson G., Scholes K. and Whittington, R. (2008) Exploring Corporate Strategy: Text and Cases, 8th Edition, Harlow: FT Prentice-Hall

E-book: Piercy, N. (2009) Market-Led Strategic Change, 4th Edition, Oxford: Butterworth-Heinemann Ltd.

E-journal: Harvard Business Review

E-journal: Management Today

E-journal: Strategic Management Journal

E-journal: Business Strategy Review

Other resources: Business sections of financial and broadsheet newspapers e.g. Financial Times

Feedback to Students

Formative and summative assessment feedback will be provided verbally in seminar and tutorial sessions and in writing on standard feedback templates with additional written commentary where appropriate within the terms of the University’s guidelines, which is a maximum of four weeks.

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