• Học phần
  • Cấu trúc chương trình thạc sĩ quốc tế
  • Strategic Management
  • icoPD.png

Strategic Management

MBA7026 (2013-14)

Strategic Management


Credits

20

Level

HE7, PG/Masters

Type

Standard

Duration

1 Trimester(s)

Trimester 3?

No

ECTS

10

Marking Scheme

Numeric mark scheme (i.e. mark of 0-100)

Pass Mark

40%, No Notes

Delivery Type

This Module requires you to attend particular classes or events at particular times and in particular locations.

Pre-Requisites

None

Co-Requisites

None

Barred Combinations

None

Module Outline

This module aims to provide you with a critical understanding of the strategic management process and the opportunity to develop and refine relevant skills in the practice of strategic management. You will gain experience of evaluating and analysing the challenges managers face in the development and deployment of strategy, and you will develop an advanced awareness of the need to consider a range of alternative approaches to dealing with strategic planning issues in order to achieve competitive advantage. To gain and enhance your critical knowledge and understanding you will consider and critically evaluate key stages of the organisations’ strategic planning process. By the end of the module you will have developed a superior appreciation of the processes and outcomes in the implementation of strategic choices facing an organisation.

Taught (T), Developed (D) and Assessed (A).

Indicative Content

 

Description

1

The strategic planning process

2

The value concept

3

External environment analysis

4

Internal environment analysis

5

Strategic directions

6

Competitive strategy

7

Positioning

8

Strategic relationships

9

International strategy

10

Organising for strategy

11

Delivering strategy

12

Corporate ethics

Learning Outcomes

 

Description

1

critically evaluate the challenges faced by managers in the development and deployment of strategy

2

understand and apply a range of alternative models and concepts in dealing with strategic planning issues in order to achieve competitive advantage

3

critically evaluate the processes and outcomes in the implementation of strategic choices facing an organisation

4

successfully deploy relevant critical, analytical and academic skills in an extended piece of writing related to Strategic Management

Learning And Teaching Strategy

You will be expected to prepare for classes by undertaking relevant reading. Tutor led sessions will build on this preliminary learning with a blend of formal lectures, group discussion, seminar and tutorials. At this level you are expected to demonstrate considerable independence in your study and your reading and research should be extensive. Tutorials at key points during the course of the module will provide you with an opportunity to receive guidance and feedback on your progress. Lectures are designed to introduce (or refresh your knowledge of) key concepts and frameworks. The current affairs of business and your personal working environment will inform seminars and group discussions and you will be expected to make significant contributions in these activities to consolidate your learning. The University’s Virtual Learning Environment (VLE) will provide online access to weekly materials as well as links to additional resources such as relevant academic journals and useful websites to aid your learning. In addition, the University’s Library webpages provide access to a host of online resources such as e-journal and e-book repositories.

Learning & Teaching Methods

Method

KIS

Hours

Lecture

Scheduled

30

Seminar

Scheduled

6

Guided independent study

Independent

164

Formative Assessment Strategy

Your progress and learning will be assessed formatively in a number of ways over the course of the module. Group work will provide the tutor with an opportunity to assess your learning and provide feedback. Similarly, group discussions will provide an opportunity for formative assessment and feedback. In addition, small group or individual tutorial sessions will be an opportunity for you to discuss your progress in the module and in particular your progress with completing the assignment.

Summative Assessment Strategy

An extended piece of academic writing to be submitted at the end of the module will give you the opportunity to demonstrate your advanced knowledge and understanding of relevant models and concepts. This writing task will also enable you to demonstrate advanced critical appraisal of relevant concepts and theories with regard to their application in the strategic planning of organisations

Summative Assessments

 

Assessment

KIS

Description

 

Learning Outcomes

Marking Scheme

Passmark

KIS Weighting

001

Report

Coursework

4500 word formal written document

FINAL

1 2 3 4

Not applicable

-

100%

Learning Resources

Description

De Wit, B. & Meyer, R (2004) Strategy: Process, Content, Context, 3rd Edition, Andover Hants.: Thomson Learning

Hill, C.W.L. and Jones, G.R. (2010) Strategic Management Theory: an Integrated Approach, 9th Edition, Mason, OH: South-Western/Cengage Learning

Johnson G., Scholes K. and Whittington, R. (2008) Exploring Corporate Strategy: Text and Cases, 8th Edition, Harlow: FT Prentice-Hall

Lynch, R. (2009) Strategic Management, 5th Edition, Upper Saddle River, N.J.: Pearson Prentice Hall

Morden, T. (2007) Principles of Strategic Management, 3rd Edition, Aldershot: Ashgate Publishing Ltd.

Piercy, N. (2009) Market-Led Strategic Change, 4th Edition, Oxford: Butterworth-Heinemann Ltd.

Business Strategy Review http://bsr.london.edu/home/index.html

Harvard Business Review http://hbr.org/

Journal of Business Strategy http://www.emeraldinsight.com/journals.htm?issn=0275-6668

Journal of Business Strategy http://www.emeraldinsight.com/journals.htm?issn=0275-6668

Journal of Strategic Marketing http://www.tandfonline.com/toc/rjsm20/current

Strategic Management Journal http://smj.strategicmanagement.net/

Feedback to Students

Formative: At the end of the lecture where Formative Assessment is conducted, or a maximum of one week. Summative: Maximum of 4 weeks.

 

top.png